Lexie Danford

Brand Strategist & Account Executive

Levi, hammock and books. That's pretty much all I need in life. 

Look at my dog - isn't he handsome?

Now that we have established that, here are the kinds of things you probably came for. As a native Memphian, I was sure growing up that I was leaving here and never coming back. (I was also sure that I was going to be a librarian when I grew up...plans change!) Instead found myself falling in love with this amazing city while a student at the Memphis College of Art. I liked MCA so much that I stuck around for 2 extra years as an admissions counselor, before jumping into ad agency world. I  love being a part of the creative community here, and am passionate about helping local businesses thrive. With a background in Illustration, creative visual storytelling is definitely a large part of my heart. At Paradigm, I marry my passion for writing and reading with a thirst for excellence and knack for creative problem solving. I love the variety of projects that I get to work on, and thinking through customized solutions for each client makes my brain light up like a happy little Lite Brite. 

When I'm not at work, you can usually find me painting, hiding in my hammock, reading from an ongoing pile of books, or exploring the city with my Husky/Lab mix, Levi.