Blueprint / Foundation
Messaging / Copywriting
Logo / Branding
Website design
Collateral Design

Bellano Dental Health


Bellano Dental Health came to us needing a new brand identity. They were growing and had future growth plans, but wanted to eliminate the confusion of being under a variety of names. They also wanted to differentiate themselves from the sea of dentist options, and to better communicate their values in a clean, unified style. 


We got to know Dr. Wade Clayton and Dr. Drew Mefford, and their COO Jeff Gardino to uncover their passion for compassionate, reliable care that focuses not just on how teeth look, but how good dental hygiene is key for healthy living.  We researched, analyzed, and presented name options to them that would capture this passion. They chose Bellano Dental Health, an invented name. In the logo and brand elements, conveying a sense of modernity, cleanliness, and a soothing friendliness was important.